Southern Charm at the Summer Classics Garden Party

Summer Classics Outdoor Garden Party

Summer Classics Garden Party in Birmingham Alabama

One thing we’re good at in the South is throwing a party. And in August, Summer Classics played gracious host during our annual garden party. We opened the doors of our 40,000-square-foot Pelham, Ala., flagship store to welcome dealers, vendors and staff from across the country for a day of entertaining presentations, followed by dinner and awards.

Club Woven Collection new for 2014

Club Woven Collection new for 2014

Having such a vast retail space can be challenging, but just as we’re innovators in the patio furniture industry, we’ve worked hard to create a truly stunning, innovative showroom. Our Pelham store is tucked off a busy road, nestled in a thicket of trees. Pull into our gravel drive to be greeted by neatly clipped hedges, exquisite landscaping and cheery Summer Classics umbrellas, and visitors instantly feel a sense of ease. Inside the store, our carefully designed patio vignettes show off our beautiful furniture lines while exuding a warm airiness and casual charm that naturally invite conversation.

Summer Classics Outdoor Furniture Showroom in Pelham, AL

Summer Classics Outdoor Furniture Showroom in Pelham, AL

One of those conversations was to give dealers a sneak peek of our new product line, which makes its debut at the casual market in Chicago, Sept. 17–20. We have 6 new outdoor furniture collections and several additions to existing collections, new finish options and fabrics line.

 

Sierra outdoor wicker furniture collection new for 2014

Sierra outdoor wicker furniture collection new for 2014

Wrought Iron outdoor furniture

Paris Wrought Iron Outdoor Furniture Collection New for 2014

outdoor wicker furniture

London Collection new for 2014

patio wicker furniture

Club Woven Collection new for 2014

 

teak outdoor furniture

Club Teak Collection new for 2014

 

aluminum outdoor furniture

Charleston Collection new for 2014

Another focus of our garden party was to impress upon our guests the importance of intuitiveness for a successful business. “As an industry, we need to be proactive with our customers by giving them what they need so they never have to ask for it,” said Bew White III, Summer Classics CEO. To further drive home that message, we lined up some impressive guest speakers, including fashion TV mogul and Emmy Award winner Michael Young and wealth-management firm owner Stewart Welch. Other sessions with Southern Classics staff emphasized that intuition during seminars on products, programs and retail strategies.

 

We kept the party going that evening with cocktails on the terrace of the exclusive Mountain Brook Club, followed by dinner and an awards presentation that honored outstanding achievements among vendors and staff.

 

Steve Bennett receives award for Sales Rep Of the Year

Steve Bennett receives award for Sales Rep Of the Year

Harold Hudson receives award from Bew White for 20 years of Service

Harold Hudson receives award from Bew White for 20 years of Service

Connie Kasper receives award from Keith Norton, the new Connie Kasper award

Connie Kasper receives award from Keith Norton, the new Connie Kasper award

Beth Goggins receives the WIT award from PaulBentley

Beth Goggins receives the WIT award from PaulBentley

Jeremy Rago receives award for 10 years of Service

Jeremy Rago receives award for 10 years of Service

Dinner at Mountain Brook Club

Dinner at Mountain Brook Club

 

The well-attended garden party was a huge success, and like any good hosts, we made sure our guests left with a sense of our hospitality as well as a refreshed appreciation for the innovative, superb patio furniture we create.

wicker outdoor furniture

Sierra Collection new for 2014